Many of the "movers and shakers" in the textile care industry gathered in mid-April in historic Williamsburg, Virginia for the 2012 TCATA Annual Management and Educational Conference. "Great conference in a great area" was the overwhelming consensus of those who attended.
Leading the way in the success of the conference was a strong business program. Speaker Dean Minuto started the meeting with an unusual but intriguing topic – utilizing the latest findings in neuroscience to learn how to tap the "buy button" in the human brain. Attendees left this presentation with tangible ideas on how to change the marketing and sales of their products and services for maximum effectiveness. Hunter Lott was back for a return engagement to discuss ways that businesses can stay out of court. Always animated and full of energy, Hunter reviewed the important issues surrounding hiring and firing, pay scales, personnel manuals and a host of other topics important to any business owner. Finally, Sheila Kloefkorn outlined the ways that companies can use online marketing and social media to promote their business in a cost-effective way.
Carrying the theme Experience the Past, Prepare for the Future, attendees were able to do precisely that. The Williamsburg Lodge was within a very short walk of the colonial section of
Also on the final evening, two members were recognized for achieving a significant milestone in their membership in TCATA: Rosenberg Supply of San Antonio, Texas celebrates its 75th anniversary of membership in 2012 and
Conference Chairman Kevin Lawson of Tristate Equipment in